Carly Van Kirk
FLATIRON ADVISORY

Post-Sales
Revenue
Consulting

15+ Years. Focused Engagements. Measurable Outcomes.

Helping SaaS and financial services companies fix the systems that drive retention, expansion, and services revenue — without the overhead of a full-time hire.

Connect on LinkedIn ↗ New York, NY & Remote
01

Approach

I work with SaaS and financial services companies at post-sales inflection points — where the existing model isn't scaling and leadership needs someone who can diagnose fast and execute with precision.

Most of my engagements fall into three zones: broken retention and expansion economics, services organizations that aren't generating margin, and misalignment between sales and post-sales that's eroding deal quality and renewal rates. I've operated in all three — as a builder, as a fixer, and as a strategic advisor — across both high-growth SaaS and highly regulated financial services environments.

My engagements are time-bound (6–24 weeks), scoped to a specific problem, and built around outcomes you can measure. I don't do open-ended advisory retainers. I come in, build the system, and get out of the way.

Operating Model Design Services Monetization Customer Segmentation Value Engineering GTM Alignment Renewals & Expansion GRC / Regulated SaaS Financial Services Org Design & Talent

Diagnostic First

Every engagement starts with understanding the actual problem — not the presenting symptom. I use a structured diagnostic before any recommendations are made.

Operator, Not Advisor

I build alongside your team. Deliverables include playbooks, models, frameworks, and operating cadences — not decks that collect dust.

Regulated Environments

Deep experience in financial services, GRC, and capital markets — where compliance, risk, and enterprise complexity add real constraints to every solution.

02

Engagements

VC-Backed Fund Management Platform

Software & services platform for venture capital firms

Head of Customer Success

  • Built the renewal and expansion function from the ground up — establishing ownership, forecasting, and operating cadence across a large, diverse customer base.
  • Owned $80M+ renewal base with accountability for GRR, NRR, and expansion outcomes; achieved consistent mid-90s GRR.
  • Restructured a 40-person post-sales organization to support upmarket customers and improve retention and service quality.
  • Led customer segmentation and pricing initiatives, materially improving unit economics and margin profile.
$80M+
Renewal base owned
Mid-90s
GRR achieved
~30%
Faster issue resolution

Enterprise Capital Markets Automation Platform

Data operations automation for global financial institutions

Global Head of Client Engagement

  • Rebuilt and scaled the global Professional Services and Client Engagement function — growing services revenue ~300% and reaching break-even within 8 months.
  • Improved services margin ~25% over 18 months through delivery model redesign, pricing discipline, and capacity planning.
  • Owned enterprise renewals (~$50M base), expansion, and services growth across tier 1 banks, contributing to 130% NRR.
  • Delivered the largest transformation engagement in company history, establishing a repeatable framework for solution and change management consulting.
~300%
Services revenue growth
130%
NRR
~25%
Services margin improvement

Regulated Financial Services SaaS

Compliant digital engagement platform for enterprise financial institutions

Director, Customer Success & Professional Services

  • Scaled post-sales teams to 205% YoY services revenue growth, driving mid-90s GRR across regulated enterprise clients.
  • Increased customer ACV ~25% through premium solution offerings and structured sales partnership.
  • Identified churn risk in inactive licenses and led targeted adoption programs, recovering $3.5M in ARR.
205%
YoY services revenue growth
$3.5M
ARR recovered
~25%
ACV increase

Independent Advisory Practice

Consulting for enterprise SaaS and financial services companies

Management Consultant

  • Advised Series A–B SaaS companies on post-sales GTM and org design, enabling upmarket expansion, improved CAC efficiency, and faster time-to-value across enterprise segments.
  • Redesigned enterprise account strategy and ROI frameworks, driving 40% adoption lift, 25% retention improvement, 30% ARR growth, and 35% upsell within 6–12 months.
  • Built and monetized advisory and services offerings for complex financial workflows (GRC, reconciliation), generating $500K+ engagements while improving cost structure, risk, and margin.
03

Outcomes

Expansion Strategy · Regulatory Triggers · FinServ Financial Services · VC/PE-Backed

Expansion Strategy for Regulatory-Driven Workflow Transformation

Enterprise accounts had limited expansion pathways without clear commercial triggers. Aligned regulatory change (T+1, EMIR) to operational impact and built targeted expansion plays in partnership with product and delivery teams — turning compliance pressure into a repeatable growth motion.

Drove Expansion across new workflows & services
Improved Retention across enterprise accounts
Repeatable Regulation-led growth model
GRC Transformation · Services Monetization Financial Services · Global Tier 1 Bank

GRC Transformation & Services Monetization

High operational risk and fragmented reconciliation processes across global financial reporting workflows. Designed and implemented a global GRC control framework and built a repeatable advisory offering aligned to regulatory and operational needs — turning a delivery cost into a scalable, high-margin service.

$500K+ Recurring advisory engagements
Reduced Offshore error rates & regulatory risk
Repeatable Advisory framework for scale
Operating Model · Segmentation · Org Design Technology · VC/PE-Backed

Post-Sales Operating Model & Segmentation

A reactive post-sales model with limited visibility into retention, expansion, and customer risk across a large portfolio. Designed segmentation, aligned coverage, and implemented workflows and automation to shift managers toward owning pods as business units — building the infrastructure for proactive revenue management at scale.

Improved Forecast visibility across accounts
Increased Team efficiency & throughput
Scalable Proactive retention & expansion model
Adoption · ROI Transformation · Retention Financial Services · Large Enterprise

Enterprise Adoption & ROI Transformation

A deployed omni-channel digital compliance platform had low adoption and unclear business value — leaving clients exposed to TCPA/FINRA risk and eroding renewal confidence. Re-architected account planning around customer maturity and ROI, aligning product usage to advisor workflows and measurable outcomes across the enterprise base.

40% Adoption lift
25% Retention improvement
30% ARR growth
35% Upsell growth
04

Associations & Certifications

Professional Associations

Services Delivery Alliance
Nordic Capital Commercial Excellence Team
Customer Success Collective
ICC Certified Professional Chef

Community & Philanthropy

Zeta Tau Alpha Philanthropy
Big Dog Ranch Rescue Foundation
Wounded Warrior Project

Certifications

Generative AI for Business Leaders Scaling GenAI: Building a Strategy for Adoption & Expansion Introduction to AI Governance Leading People & Teams Specialization — University of Michigan Governance, Risk & Compliance (GRC Foundations / GRC for Executives)
05

Work With Me

I take on a small number of advisory and consulting engagements with SaaS and financial services companies at key post-sales inflection points. Engagements are focused, time-bound, and built around measurable outcomes — not open-ended retainers.

8 – 10 weeks

Post-Sales Revenue Reset

"Turn post-sales into a predictable revenue engine."

For teams with flat NRR, inconsistent expansion, or a reactive CS motion. I rebuild the segmentation and coverage model, define a structured expansion motion with CSQLs and clean handoffs, and install the forecasting cadence leadership needs to actually see retention and upsell ahead of time.

Outcome: clear expansion pipeline & NRR visibility
6 – 8 weeks

Services Monetization & Margin

"Make services a profitable growth lever."

For organizations where services are break-even, loosely priced, or disconnected from revenue. I redesign pricing and packaging, rebuild the delivery model with real capacity planning, and attach services directly to the expansion motion so it functions as a growth lever — not overhead.

Outcome: improved margin & clearer attach rates
6 – 8 weeks

Enterprise GTM Alignment

"Fix the gap between pipeline, deal, and renewal."

For companies with long sales cycles, broken handoffs, or pipeline quality problems. I align sales and CS around the full deal lifecycle, sharpen pipeline definitions and forecasting, and embed value and ROI framing across both pre- and post-sale — so wins stick and renewals follow.

Outcome: better win rates & stronger renewals

If you're working through one of these problems and want to talk through fit, reach out on LinkedIn. I respond to direct, specific inquiries.

Connect on LinkedIn ↗